We've seen great brands lose markets because strategy and production were never in the same room. We built both to fix that.

We've seen great brands lose markets because strategy and production were never in the same room. We built both to fix that.

both

both

About us

we run the full creative pipeline: brand strategy, visual identity, campaign production, and digital presence.
We work with brands who understand that the distance between a great idea and great execution is where most brands lose.

Making brands
memorable by creating

lasting impressions

Making brands
memorable
by creating
lasting impressions

By the numbers

50

Brands Transformed

94+

Assets Delivered

12

Markets Entered

1

Cities

How We Work

[01]

Strategy

We start where most studios skip, with the strategic layer. Who you're talking to, what you actually stand for, and how to say it in a market that doesn't know you yet. We define your positioning, sharpen your messaging hierarchy, and build a narrative that works on any assets.

[02]

Visual Identity

We translate strategy into a complete visual language: logo, color, typography, motion principles, and the full system of rules that keeps everything consistent as you scale. Not a logo kit. A design system built to survive rapid growth

[03]

Content Production

Strategy and production live in the same room here. We concept, direct, and produce, brand films, campaign photography, social content, motion graphics, and everything in between. Because the brand we built for you is also the brand we shoot for you, nothing gets lost in translation between the brief and the deliverable.

[04]

Creative Support

We stay in the room, art directing campaigns, reviewing assets before they go live, keeping the visual language consistent across every touchpoint as the brand grows and the team around it changes.

Brand Strategy

NAMING

POSITIONING

MESSAGING

TONE OF VOICE

GRAPHIC DESIGN & pRODUCTION

VISUAL IDENTITY

BRAND SYSTEM

DIGITAL

PRINT

MOTION DESIGN

VIDEO EDITING

PHOTOGRAPHY

website

WIREFRAMES

UI UX

DEVELOPMENT

CREATIVE

CREATIVE DIRECTION

CAMPAIGN CONCEPTING

MARKETING DESIGN

CONTENT

ONGOING PARTNERSHIP

BRAND SUPPORT

EVOLUTION

DESIGN RETAINERS

CREATIVE ALIGNMENT

What We Do

What We Do

Brand Strategy

NAMING

POSITIONING

MESSAGING

TONE OF VOICE

GRAPHIC DESIGN & Production

VISUAL IDENTITY

BRAND SYSTEM

DIGITAL

PRINT

MOTION DESIGN

VIDEO EDITING

PHOTOGRAPHY

website

WIREFRAMES

UI UX

DEVELOPMENT

CREATIVE

CREATIVE DIRECTION

CAMPAIGN CONCEPTING

MARKETING DESIGN

CONTENT

ONGOING PARTNERSHIP

BRAND SUPPORT

EVOLUTION

DESIGN RETAINERS

CREATIVE ALIGNMENT

What We Do

Brand Strategy

NAMING

POSITIONING

MESSAGING

TONE OF VOICE

GRAPHIC DESIGN & production

VISUAL IDENTITY

BRAND SYSTEM

DIGITAL

PRINT

MOTION DESIGN

VIDEO EDITING

PHOTOGRAPHY

website

WIREFRAMES

UI UX

DEVELOPMENT

CREATIVE

CREATIVE DIRECTION

CAMPAIGN CONCEPTING

MARKETING DESIGN

CONTENT

ONGOING PARTNERSHIP

BRAND SUPPORT

EVOLUTION

DESIGN RETAINERS

CREATIVE ALIGNMENT

FAQ

[01]

What does Both actually do?

We're a full-service creative studio that handles everything from brand strategy and visual identity to video production, digital design, and ongoing content. One team owns your entire creative pipeline — no handoffs between agencies, no gaps between strategy and execution.

[01]

What does Both actually do?

We're a full-service creative studio that handles everything from brand strategy and visual identity to video production, digital design, and ongoing content. One team owns your entire creative pipeline — no handoffs between agencies, no gaps between strategy and execution.

[02]

What does cross-border mean in practice?

Both operates across New York and Tel Aviv. This means your brand gets built to work in Western and Middle Eastern markets from day one. Whether you're launching in the US, expanding into Israel, or building for both — we design identities, messaging, and assets that translate across cultures and languages.

[02]

What does cross-border mean?

Both operates across New York and Tel Aviv. This means your brand gets built to work in Western and Middle Eastern markets from day one. Whether you're launching in the US, expanding into Israel, or building for both — we design identities, messaging, and assets that translate across cultures and languages.

[03]

What's the typical process for a new engagement?

Every project starts with strategy — positioning, messaging, and market fit — before any design or production begins. From there we move into visual identity, then production and content. The entire pipeline is sequential and intentional. You won't see a pixel until the strategy is locked.

[03]

What's the process for a new engagement?

Every project starts with strategy — positioning, messaging, and market fit — before any design or production begins. From there we move into visual identity, then production and content. The entire pipeline is sequential and intentional. You won't see a pixel until the strategy is locked.

[03]

What's the typical process?

Every project starts with strategy — positioning, messaging, and market fit — before any design or production begins. From there we move into visual identity, then production and content. The entire pipeline is sequential and intentional. You won't see a pixel until the strategy is locked.

[04]

Do you work on one-off projects or only retainers?

We do both. Standalone projects like rebrands, brand films, or campaign shoots are common. But we also work on retainer for ongoing content creation, creative direction, and production support. Most clients start with a project and transition into a longer relationship once they see how the model works.

[04]

Do you do one-off projects or retainers?

We do both. Standalone projects like rebrands, brand films, or campaign shoots are common. But we also work on retainer for ongoing content creation, creative direction, and production support. Most clients start with a project and transition into a longer relationship once they see how the model works.

[04]

Do you do one-off projects or retainers?

We do both. Standalone projects like rebrands, brand films, or campaign shoots are common. But we also work on retainer for ongoing content creation, creative direction, and production support. Most clients start with a project and transition into a longer relationship once they see how the model works.

[05]

What kind of companies do you work with?

We work with brands at inflection points — companies launching, scaling, rebranding, or entering new markets. Our clients range from early-stage startups building their first identity to established businesses that need a creative partner who can own the full pipeline across markets.

[05]

What companies do you work with?

We work with brands at inflection points — companies launching, scaling, rebranding, or entering new markets. Our clients range from early-stage startups building their first identity to established businesses that need a creative partner who can own the full pipeline across markets.

[06]

Can I hire you for just video or just design?

Yes. While we believe the best work comes from owning the full pipeline, we regularly take on standalone production, design, or content projects. The difference is that even on a single deliverable, you get a team that thinks strategically — not just a vendor filling a brief.

[06]

Can I hire you for just video or just design?

Yes. While we believe the best work comes from owning the full pipeline, we regularly take on standalone production, design, or content projects. The difference is that even on a single deliverable, you get a team that thinks strategically — not just a vendor filling a brief.

[07]

How is Both different from a traditional agency?

Most agencies separate strategy from production. You brief one team, get a deck, then hand it to another team to execute. At Both, the people who build your strategy are the same people who design your identity and produce your content. Zero handoffs. That's how you get work that's consistent, intentional, and built to scale.

[07]

How is Both different from a other agencies?

Most agencies separate strategy from production. You brief one team, get a deck, then hand it to another team to execute. At Both, the people who build your strategy are the same people who design your identity and produce your content. Zero handoffs. That's how you get work that's consistent, intentional, and built to scale.

[07]

How is Both different from other agencies?

Most agencies separate strategy from production. You brief one team, get a deck, then hand it to another team to execute. At Both, the people who build your strategy are the same people who design your identity and produce your content. Zero handoffs. That's how you get work that's consistent, intentional, and built to scale.

[08]

How long does a typical branding project take?

A full brand engagement — strategy through identity and initial production — typically runs 8 to 12 weeks. Standalone projects like a brand film or campaign shoot can be turned around in 2 to 4 weeks depending on scope. We'll give you a clear timeline before anything starts.

[08]

How long does a branding project take?

A full brand engagement — strategy through identity and initial production — typically runs 8 to 12 weeks. Standalone projects like a brand film or campaign shoot can be turned around in 2 to 4 weeks depending on scope. We'll give you a clear timeline before anything starts.

[09]

What does it cost to work with Both?

Every engagement is scoped to the work. We don't do hourly billing — you'll get a clear project fee or monthly retainer based on what you need. We're transparent about pricing from the first conversation. Reach out and we'll put together a proposal that fits your goals and budget.

[09]

What does it cost to work with Both?

Every engagement is scoped to the work. We don't do hourly billing — you'll get a clear project fee or monthly retainer based on what you need. We're transparent about pricing from the first conversation. Reach out and we'll put together a proposal that fits your goals and budget.

[11]

How do we get started?

Simple. Reach out through our contact page or email us directly. We'll set up a call to understand where you are, where you want to be, and whether we're the right fit. No pitch decks, no dog and pony show — just a real conversation about your brand.

[11]

How do we get started?

Simple. Reach out through our contact page or email us directly. We'll set up a call to understand where you are, where you want to be, and whether we're the right fit. No pitch decks, no dog and pony show — just a real conversation about your brand.

Let's talk about your brand.

Open to a 20-minute call?

Get in touch