Metropoline is one of Israel’s leading public transport companies, with over two decades of growth and evolution, from a small, community-focused operator to a nationwide network connecting hundreds of thousands of passengers every day. After 25 years, the brand is rebranding to reflect its current essence: a large, innovative, technologically advanced company that still places people and everyday human connections at the heart of its mission. The new brand identity balances progress and scale with warmth and inclusivity. It keeps familiar visual elements that have accompanied Metropoline for years, while updating the visual language to reflect contemporary values of precision, accessibility, and national reach, so the brand stays relevant and resonant for years to come.